What Is Chiropractic Anyway?

One might say that one of chiropractic's biggest competitors in the market today may be the ignorance of the market itself. Though this may be true to a certain extent, we are moving into an age where integrity is valued above success. The cars, the houses, the money... it doesn't mean a thing if one feels the individual lacks integrity, and we are moving into an age where health consumers are becoming more self aware. Artemus Ward said that "it ain't so much the things we don't know that get us into trouble, it's the things we do know that just ain't so." Meaning that the market already understands that the human being has the capacity to self heal and self create, it has just not been provided with accurate information and the tools to appropriately embrace these tenets so therefore chooses to ignore other possibilities. Yet at the same time, the market of serious health consumers is already starting to question current models of mainstream health care. Water can only flow where the canal is built, and this week in my personal quest for the future, I have begun to mix the mortar.

The consumer is becoming more self aware and cognisant of integrity these days because, for the most part, the serious health care consumer is smarter than he or she has ever been in the history of the world. They can see through people like a sheet of cellophane and if the health care provider isn't seriously concerned with the individual's well being, he or she will pick it up instantly. They don't need to think about it. They know immediately whether the provider is concerned about him or herself, or whether the provider is concerned with the individual's best interests.

So now the new challenge is laid forth in putting knowledge into action by providing the market with appropriate information that can explain chiropractic and its tenets across every model of chiropractic that is currently employed with a single voice. Vitality is always present, like a continuum from cold to hot. Hot is not the opposite of cold. Coldness is merely the absence of heat. When vitality is not present, one is found at a lower end of the continuum toward disease, but largely this is a subjective experience: Invisible and immeasurable, however all that is really meaningful and significant in human life. Subjectivity and vitality is the domain of spirituality, life, consciousness, awareness and existence itself. The quality of experience in this life is determined by the spiritual choices one makes from moment to moment, so one would think that they ought to be good ones.